Home / Compare / RAZIO vs GoHighLevel
RAZIO vs GoHighLevel
Both are flat-priced with unlimited users, so there is no seat math to run here. The difference is scope: GoHighLevel is an agency operating system you assemble, and RAZIO is one sales-follow-up workflow that works on day one.
Short version: GoHighLevel is $97, $297 or $497 a month per account with unlimited users and contacts. RAZIO is $99, $199 or $399 a month per account, also with unlimited users. Nobody is charging you per seat, so the price comparison is close to a wash and mostly beside the point. What you are actually choosing between is a platform that can do almost anything once you configure it, and a product that does one thing without being configured.
How the pricing works
Two flat models, side by side. This is the one comparison on the site where the seat argument does not apply to either party.
| Plan model | RAZIO | GoHighLevel |
|---|---|---|
| Pricing basis | flat per planunlimited users | flat per accountunlimited users and contacts |
| Entry plan | $99 /mo | $97 /moStarter, 3 sub-accounts |
| Mid plan | $199 /mo | $297 /moUnlimited sub-accounts |
| Higher plan | $399 /mo | $497 /moAgency Pro, resale mode |
| What the tiers change | modules and supportnever seat count | sub-accounts and resalenever seat count |
| Usage billed on top | nothe plan price is the price | yestelephony and AI usage metered separately |
GoHighLevel pricing from published rates as of August 2026, from gohighlevel.com/pricing: Starter $97, Unlimited $297, Agency Pro $497 per month, unlimited users and contacts on all three, with telephony and AI usage billed separately. RAZIO plans are $99, $199 and $399 per month with unlimited users and no usage metering.
On headline price these two are close enough that it should not decide anything. The number worth watching on the GoHighLevel side is the usage meter: telephony and AI are consumption-billed on top of the plan, so a heavy SMS month is a bigger invoice. RAZIO has no meter, which is simpler but only because it does far less: no SMS blasts to send in the first place.
Feature by feature
Read the crosses in RAZIO's column as deliberate. They are the scope we chose, not gaps we mean to close.
| Capability | RAZIO ($199 flat) | GoHighLevel |
|---|---|---|
| Focused sales workflowthe daily follow-up job | the whole product | one part of a large platform |
| Daily action listwhat each rep does today | the Today tabone action per lead per day, skip = recorded permanently, with a reason | build itfrom workflows, tasks and views |
| Sales sequences / cadences | built in, every planauto-advance, breakup step, 6-mo re-queue | workflow builderfar broader, and you assemble it |
| Time to value | runs day one | configuration projectsnapshots help, they are still setup |
| Unlimited users | all plans | all plans |
| Proposal & invoice PDFs | from the opportunity | documents and invoicing |
| Funnels & landing pages | not builtdeliberate | core feature |
| Websites & courses | not builtdeliberate | core feature |
| SMS blasts & email marketing | not builtRAZIO sends 1-to-1 sales email, not campaigns | core feature |
| Reputation & review management | not builtdeliberate | core feature |
| White-label resale to your clients | not builtRAZIO is sold to the team that uses it | SaaS mode, Agency Pro |
When GoHighLevel is the better pick
If any of the following is the actual job, buy GoHighLevel and do not think twice about it. RAZIO does not do these things and is not going to.
- Funnels and landing pages. If your growth motion is paid traffic into a funnel, that is GoHighLevel's home ground.
- Websites, courses and memberships. RAZIO has no site builder and no LMS.
- SMS blasts and email marketing campaigns. RAZIO sends one-to-one sales email from your own domain as part of a sequence. It is not a campaign tool and has no broadcast SMS.
- Reputation and review management. Not a RAZIO feature.
- Reselling software to your clients. GoHighLevel's SaaS mode exists so agencies can white-label and rebill. RAZIO is sold to the team that uses it, so there is nothing to resell.
- You run marketing for many client accounts. Sub-accounts are GoHighLevel's whole architecture. RAZIO is one company's sales desk.
The honest summary is that GoHighLevel is aimed at agencies running marketing for other people, and RAZIO is aimed at a sales team working its own pipeline. Plenty of companies genuinely need the first thing. If that is you, we would rather you knew now than found out in month two.
When RAZIO is the better pick
The case for RAZIO is narrow on purpose. You have reps, they have leads, and the problem is that follow-up quietly stops happening once the week gets busy. That is a discipline problem, and a platform that can build anything does not solve it, because someone still has to build the thing that solves it.
- It runs on day one. No snapshot to import, no workflow canvas to wire up. Leads land, a sequence starts, and the Today tab hands every rep a finished list each morning.
- One action per lead per day. The daily list is opinionated, so reps work rather than triage, and a skip has to carry a reason that is recorded permanently on the lead.
- Nothing to govern. A configurable platform needs someone to own the configuration. That person is usually the founder, and it is usually the job that gets dropped.
- One bill, no meter. The plan price is the whole price, with no telephony or AI usage billed on top.
If you want a system that can eventually do everything, RAZIO is the wrong purchase. If you want your reps making the right calls tomorrow morning without building anything first, it is the right one.
Switching from GoHighLevel
If you are moving the sales side across, it is a CSV job. Export your contacts and opportunities from GoHighLevel, send us the files, and RAZIO imports them with dedupe on the way in. We set the account up and run the import with you.
What comes across:
- Records: contacts and opportunities mapped to RAZIO contacts, accounts and opportunities.
- Ownership: reps keep their books, so nobody starts on an empty pipeline.
- Momentum: put the open deals on a sequence and the Today tab starts driving the day immediately.
What does not come across: funnels, websites, SMS campaigns, review requests, courses and any white-label setup. RAZIO has no equivalent for those, so if you are using them, keep GoHighLevel for that work or plan a replacement before you move.
Frequently asked questions
Is RAZIO cheaper than GoHighLevel?
They are close, and price is not the interesting difference. GoHighLevel is $97, $297 or $497 a month per account, and RAZIO is $99, $199 or $399 a month per account. Both are flat with unlimited users, so neither bill moves when you hire. The real question is scope: GoHighLevel is a broad platform you configure, and RAZIO is one sales workflow that runs on day one.
Is GoHighLevel a CRM?
It contains one. GoHighLevel is an agency operating system that bundles funnels, websites, SMS and email marketing, reputation management, courses and white-label resale, with a CRM among them. RAZIO is only the CRM and the sales follow-up workflow, which is the trade being made on both sides.
When is GoHighLevel the better choice?
When you need the things RAZIO deliberately does not do: funnels and landing pages, websites, SMS blasts, email marketing campaigns, reputation and review management, courses and memberships, or reselling white-labelled software to your own clients. If any of those are the job, GoHighLevel is the better fit and we will say so.
Does RAZIO do sequences like GoHighLevel workflows?
RAZIO sequences are narrower on purpose. They are multi-step call and email cadences with auto-advance, a breakup step and a 6-month re-queue, built for sales follow-up and working out of the box. GoHighLevel workflows are a general automation builder that can do far more once you build it.
Can I migrate from GoHighLevel to RAZIO?
Yes. Export your contacts and opportunities from GoHighLevel to CSV, send us the files, and RAZIO imports them with dedupe on the way in. We set the account up and run the import with you. Marketing assets such as funnels, sites and SMS campaigns do not come across, because RAZIO does not have those features.
Do both charge per user?
No, and that is the one thing they agree on. GoHighLevel prices per account with unlimited users and contacts, and RAZIO prices per account with unlimited users on every plan. Neither one charges a seat fee, so on this axis there is no seat math to run.